The number of channels people can communicate with is ever increasing: Phone, SMS, Email, Social, not to mention the forthcoming boom of connected devices. This communication flood creates 2 major problems at the enterprise level:
- Constant and Costly interruptions. One of our trial-user wastes $10k/yr per staff member trying to manage both the interruptions and the communication streams.
- Broadcasting nightmare. Organizations are at a loss to select which channels to use to communicate with their audience. Forget pure marketing operations: some of users need to deliver medical reminders while others worry about cancellation reminders (for kids living in harsh weather). To them, the “life or death” aspect of the message does apply