Smarfle is a mobile music player that learns user's music listening habits and automagically selects the right music at the right time.
We think that music listening is more enjoyable if the music matches the activities users are carrying out. So Smarfle learns user's music taste and associates it to what the user is doing. Smarfle's unique peculiarity is its proactivity: after a learning period, Smarfle is capable of automatically identifying which activity the user is involved in.
Moreover, thanks to its strong social integration Smarfle will propose an innovative approach to the social music discovering and fruition.