Slofie is a mobile paltform of photo sharing like Instagram which suggests to the user sponsoring his selfies with a slogan, that is one advertising catch phrase!
It allows him in a funny and easy way to personalize the photos and to show his cultural references (politic, cinema, brands, music) to his friends and to earn virtual credits to change them in cash.
Selfie allows for the advertisers to monetize their audiences in a more qualitative way by creating a real interaction with the Internet user.
Advantages for the advertisers ? Optimize his fame, develop his community, generate more traffic.
Advantages for the users ? Sublimate his selfies in a original and funny way. Communicate with his(her) friends in a playful way. Earn money by sponsoring his selfies.
Slofie is the first social network based on the advertising.