Redback is a web platform offering enterprise services in the areas of retail and wholesale sales. The core of this project is a unified enterprise resource management system through which all enterprises have access to the resources needed with certain privileges. Being created from scratch, Redback an innovative web platform with a developer's community suitable for purchases, offering the safety the customers needs. The platform expands its services in order to cover all the needs of an enterprise, including business models, marketing strategies, customer relationships, social impact in product's popularity, supply chain management and more. Redback creates a network of independent enterprises and promotes the indirect collaboration among them through the unified system model.