We ask people at all-inclusive resorts do fun things, play games, participate in competitions and post photos and videos - winners get fun prizes.
Think "Miss Bikini" or Best Karaoke Singer, or Best Sand Sculpture, or urban games such as Assassins. Any reality TV show or game.
We show this fun to people planning vacations. They get a premium game bracelet if they buy a vacation from us. We get a 7% commission from Priceline.
For 10000 resorts the potential market is around $400M revenue.