Skive it is a social mobile platform that provides consumers with a reliable means to interact with places in real-time to see-before-you-join, thereby shifting power from marketers to consumers. The company offers real-time video reviews with personalized rankings based on user taste. From a socio-economic perspective, Skive it amplifies the voice of local businesses that provide valuable services to the consumer but lack consumer outreach and visibility. As consumers are "teleported" anywhere, anytime, they may decide not to visit a place because it is not "happening" or because it is too crowded and will therefore self-regulate to reduce "traffic" problems. For example, state owned facilities (for example DMV offices, museums, aquariums) and theme parks may not be as packed at certain times, which leads to more time savings and efficiency.