Skitsol provides social media intelligence, which allows a brand to get insight into their brand's performance on the web. This can be used to get product feedback, employer brand performance or customized research.
The service goes beyond the conventional sentiment analysis and gives insight about the depth of sentiment by measuring social delight. It also identifies factors influencing delight on social media.
Apart from research a brand can readily engage with netizens who are talking about the brand and thus manage online reputation. The communication methodology has been developed after research that maximizes digital brand equity.
The product presently is manually driven and we are in need of experts in technology that can automate the process.