The world of search needs a change. Link-based search, which made Google, is failing. Local search is choked with phony businesses. Social search was spammed to death. There's not enough room on mobile screens for spammed search results. Search has to change. Fast.
See that Google search ad above? There's no such carpet cleaning company in San Francisco. That's a spam ad for a referral service. SiteTruth caught that. Automatically.
SiteTruth verifies that a web site is associated with a identifiable business, and checks that the business has complied with basic legal requirements for selling via the World Wide Web. SiteTruth has large databases of valid US and UK businesses. The question SiteTruth tries to answer is "If you needed to get a refund from this business, could you find them?" If the answer is "no", the site gets a low rating.
Currently available as a browser plug-in for Firefox and Google Chrome.