With the increasing use of mobile devices, consumer behavior has rapidly changed the way retailers approach competitive pricing as shoppers use smartphones to compare online prices while shopping in-store. Today’s outright price-match policies may drive more traffic, but they significantly erode healthy margins. This reality requires a new approach to dealing with shoppers who are armed with mobile devices and new expectations.
sirch is a unique provider of automated pricing tools for mid-market and large retailers. By combining competitive pricing data from across the web with customers’ in-store mobile data, sirch delivers actionable competitive pricing strategies. sirch engages customers on their terms, protects the retailers margins, and empowers retailers with a solution to combat missed sales opportunities by allowing dynamic pricing to customers in real time while in-store.
The idea is to connect with shoppers and then stay connected.