Wicfy is a social system built around price discovery of standard products and their points of sales. Users share interesting discoveries about prices, products and sellers.They collect credits for their Karma to rise on Wicfy leader board. Unlike competition, Wicfy results are visual and ever improving. Its a consumer driven tool thriving on user generated content. Its not an e commerce site having . The end users share the products they bought, bargained or found interesting. The company patent(US20110276430 A1) for the business system was filed in 2011 in USA and is in final stage of grant.