SimentIT provides the highest quality end user AR experiences with the most efficient cloud deployment framework for myriad "client" implementations-IOS, Android and Google Glass. We collaborate with Ryerson University (core software and cloud technology) with advanced creative content development through Seneca College. It's a 2yr collaboration with extension. We are creating a novel software approach to object recognition and object tracking as well as a novel cloud framework for storage, deployment and processing of target images and augmentations; resulting in enhanced quality of experiences and simplified, more efficient implementations. We build inventions while commercializing innovative release candidates. We've already secured commercial interest and revenue from several partners including, MacLaren McCann (IPG member), Universal Music Canada , Torstar Media and Swappz Interactive. IP rights reside with SimentIT. Currently in "market-validating" commercial development.