Sigmod Labs is transforming the B2B marketing and sales, by bringing B2C like targeting and personalization to B2B through a SaaS service. We analyze historical purchase data combined with external data to drive better targeting and personalization through all marketing and sales touch points.
By combining internal data (purchase, marketing funnel, SFA, customer support data) and external data (social, forums, web, etc.), we identify who the ideal customer is, who in the customer are the right buyers and influencers to approach, how they are influenced and where they are in the purchase cycle. Additionally, we are developing SaaS services to use this intelligence to change behaviors and actions by integrating into marketing and sales automation tools.