Athletes who run and bike have had devices for years that monitor and track their performance. Now, there is a performance monitor for hoops. ShotTracker is “Nike+ for basketball shooting.” ShotTracker automatically tracks basketball shot attempts, makes, and misses, providing players with real-time shooting statistics. The mobile app and Website provides users with competitive shooting challenges and statistical charts that graph their improvement.
ShotTracker infuses the "Gen-Y" principles of immediacy, transparency, and gamification to the practice of basketball shooting. The core benefit of the ShotTracker system is better more accurate basketball shooters. The social aspect of the sport of basketball along with the ShotTracker viral community will accelerate global adoption. ShotTracker is not just a product– it is a community.