We offer a hardware and software solution to people who swim for fitness. Swimming is a much more data-centric activity than other fitness sports. Our product, LapShark, attaches to the goggle strap to accurately track important swim metrics such as lap time, stroke type, stroke count and more. Accurate measurements of these statistics are crucial to understanding how an athlete fatigues as the workout goes on. Based on these metrics and their progression over multiple weeks or months of swimming, our web platform, the Digital Coach, will automatically generate new and interesting workouts based on the user’s performance.