Here's what you need to know about Moms:
+ Moms represent a $2.4 trillion-dollar market.
+ 55% of moms who use social media have made purchases because of a blog.
+ 64% of moms ask other moms for advice before they purchase a new product.
+ 18.3 million moms are reading blogs at least once a month.
..so why all the reading and asking around?
Here's the problem:
+ It's hard to know what you need and don't need for your kids.
+ You're trapped in a jungle of cribs, car seats and strollers.
+ The friend who gets asked for the most advice is named Google, and she's pretty indecisive.
Here's our solution:
+ Lists of products, curated and hand-selected by other Moms.
+ Real-time interactions about what matters most.