Shoflo is an internet software company that builds and markets Software as a Service (SAAS) applications for the technical event production industry including corporate meetings, conventions, broadcast and house of worship.
The technical event production industry, a $10 billion industry and Shoflo’s market, is responsible for managing and executing events including Corporate Meetings, Broadcast and House of Worship. Critical to the success of these events is the production cue sheet, used by the event crew, both creative and technical, to lay out a sequence of cues for the event. Existing on every event in the industry, the production cue sheet is the ultimate guide for an event. Currently, the cue sheet is inherently flawed, being versioned, printed and physically distributed across the crew. This creates opportunities for outdated information redundant communication.