Social-media web site launched as the First Free Wall in a world, with a simple motto - "Leave your shit with us". Concept is a unique web space allowing for people to leave their frustrations with anything on it, or make fun of something. Everyone can create their very own walls and publish funny stuff, gags, but also serious issues within the contemporary society and vote over them, whereas "Like button" is "Good Shit" button, and "Dislike" button is "Bad shit" button. Unlike with any other web site in the world currently, this site allows for users to erase other people's posts, by - Flushing them, as well as to "Zip" (shut up) other people's comments. Flush and Zip credits are collected by posting stuff on web site.
In general, it is aimed at high school kids, as they mostly find the title of the site very funny, but also at grown ups and students who want to publish something, some experience of theirs, a movie they watched, game, politics issue etc. and comment it.