Shigglez allows you write reviews for public restrooms which can be searched by users to help inform their restroom "using"decision/choice. The goal is to motivate business owners to clean their restrooms, as a bad Shigglez rating could be bad for business. Simple.
75% of Americans use their phone while on the toilet, don't you? You will not have a more captive consumer than while their doing their business and on their phone. Think about it.