Social sharing buttons that pay.
If someone recommends a site to you, you are much more likely not to mind a quick video ad before the content you came to view. Our sharing buttons do just that. When someone clicks a link in Facebook, Twitter, Google+, etc. that has been placed using our sharing buttons, the people that click those links will be monetized at a higher rate entering into the site, via a video ad or some other high-CPM ad.
In other words, sharing buttons drive higher value traffic to websites. We let the website capitalize on that.