We're a marketplace for personal styling, and we aim to create a big brand with a one-stop, streamlined experience for everyone who is seeking style advice. We acquire stylists through SEO and they create profiles by posting inspirational outfit photos. We algorithmically match each new client with a stylist who shares their tastes using those photos and their location. Clients book in-home or video chat "closet audits" and personal shopping sessions with their stylist. Clients pay their stylist for their time and fashion advice through our site and we keep 20%. Clients can also sign up for a monthly "keep-in-touch" plan with their stylist, where they can text photos of the outfits they are putting together on their own and get helpful coaching and feedback.