'Aviral' is an engagement platform to add a game layer on top of real time events such as sports (e.g. cricket, baseball). Think real-time "fantasy sports" platform!
We launched the first app of this platform for 2011 cricket world cup (www.khelocricket.in). Khelocricket is a multi-player prediction game for cricket. People predict scores in real time and bet against their friends. More than 150K predictions have been placed in just 1.5 months and early adopters have spent more than 100 hours.