Scumbag Worldwide's target audience and customer is between the ages of 14-35. Young men and women enjoy and support the underground music scene which allows artists to be creative and outgoing without inhibitions from major record labels. This audience is limited to obtaining their preference of music from a small number of outlets. Scumbag Worldwide, will change this by providing new artists and new records, extended plays, as well as podcasts, to this audience. Scumbag Worldwide, will not only be a provider of fresh new music, but will also provide a lifestyle to those who prefer a more artistic and creative life, opposed to the dominant 'party and nightclub' life.