In-place comments for blogs. Scrawle allows users to comment on any part of a blog and not just at the end. No more copy-paste of text from a blog and build context to comments, just select the text on the blog and comment directly on that selection.
This is like bringing power of inline collaborative commenting in google docs and MS Word to blogs. Comments can be threaded, can include rich text, html. If commenters specify a URL within a comment, we expand it to include a thumbnail snippet, just like a Facebook status update.