Scratch-it is a tool for email marketing managers that's improving their existing results by a multiple of 10x. We have taken the experience of scratch cards which have been around for over 40 years and created a patent pending tool for building and distributing a digital version. Scratch-it has an opportunity to become 15-20% of all marketing emails sent over the next 5 years and email is just the tip of the iceberg.
Check out a demo of what we built for Backcountry.com http://bit.ly/1bHOqNp
Here is a blog post by Litmus.com about Scratch-it (they provide email client testing and have over 80,000 email marketing customers) https://litmus.com/blog/scratching-an-itch-for-increased-engagement-rates