Scarab Entertainment is a licensee of Sanrio Global Consumer Products, owner of the Hello Kitty brand. Hello Kitty is one of the most successful and renowned pop culture character in the world. After having released a number of very successful console games based on the brand, our team spent the larger part of 2013 developing "Hello Kitty Kruisers" which is releasing now for Wii U and Mobile. Our immediate plans are to port the and self-publish this title to the Playstation, Xbox, 3DS, PC and Mac platforms reaching an additional 400 million users. In 2013 we also signed an exclusive partnership with the Razor toy brand enabling us to develop digital entertainment products based on this IP - products are planned for 2014 and 2015.