Sari Closet is a Netflix-style online rental service for saris. Saris are one-size-fits-all formal South Asian women's apparel.
South Asian women wear saris to 3-4 events per year (typically to weddings and formal socials), and can't be seen in the same sari twice.
Non-South Asians can also have the full "Bollywood" experience at an analogous cost to a new dress.
Saris retail in the US for $500+, so at $79/week we expand the variety and selection available to cost-conscious women.