Sales Portal solves long-standing pain points for two large industries:
1. Call Centers struggle to monetize their existing call traffic - current monetization technique (cross-selling) is ineffective and onerous.
2. Advertisers highly value inbound phone leads - conversion rates are 10X higher for phone calls compared to clicks. However traditional phone lead gen (TV, radio, etc) is on CPM basis, offering Advertisers no performance guarantees.
Our auction-based platform enables call centers to monetize their call traffic by pitching relevant products at the end of calls. Bidding advertisers receive warm-transfer leads on a pay-per-call basis.
Phone Lead Gen market in the U.S. is >$36B.