SafeText™ has been formed to provide a text message reminder service to improve medication adherence and compliance. The initial offering is a new niche product for women using oral contraception. The service aims to do the thinking for its users, reminding them to take their oral contraception at the correct time each day.
- The cost: €1 per cycle (28 days) and the user can top up €6 at a time.
- Profit margin is 70% per transaction.
- Available in Ireland only.
SafeText is currently live with paying customers, but acquiring plans are underway.