SMARTAG - corporate cloud service for interactive video production and distribution.
Video watching pattern has changed, people watch shorter videos and more and more video traffic is generated by mobile devices. They often start a related info search when they feel that video has not covered all interesting aspects and thus search engines leave the audience away from initial content. Interactive video provides an opportunity to reach related content in one click and prolong the contact with the audience.
Personalization of experience is very important, but it is difficult to engage different types of audience with the same content. Interactive content provides each viewer with flexibility of choice and at the same time gives the content producer ability to analyze in depth the preference of their audience.