We increase the profitability skiressorts in Europe, bearing high fixed costs and low variable costs, with the implementation of yield management principles which have been successfully implemented in the airline and hotel management already since the early 80s.
On the other hand we are selling these special deals on a flash-deals plattform and focus on re-gaining price-sensitive, flexible consumers and allowing them to go skiing more frequently.
The Ski Market in Europe is around € 6 Billion in Skipass-Sales.
Other areas we are active in: Golf and Wellness. Reason: To deal with seasonality.