It is a year long movement to promote creativity & innovation throughout the country to begin with and move on to make it a global movement. The movement culminates in a two days festival meant for large audiences to come and get back in touch with their creative self.
The festival sees over 100 upcoming artists, innovators, engineers from different disciplines of arts, science and music to put together a spectacle which is executed in different formats.
The festival format includes artist showcases, workshops, film festival, street performances, work areas, pop up restaurants, etc. being held during the day. There are evening performances from different disciplines for the festival goers to unwind.
The idea is that a person should come to the festival and go through hundreds of creative experiences and something will click and will motivate them to stay connected to their creative side. It is a festival that aims to change lives of everyone who interacts with it.