Grand prize winner 2012 Wisconsin Governor's business plan competition! Rowheels solves a key human factors problem. By pulling the handrim instead of pushing, Rowheels propels a wheelchair user forward with less effort and reduced strain on shoulders, joints and muscles. It replaces the traditional wheels of a manual wheelchair, reversing the motion and corresponding forces required to propel a wheelchair. Rowheels is a market changer, transforming the lives of wheelchair users forever.