Rouge Chef helps Chefs promote themselves, and it brings the fine dining experience to the homes of the customers.
For the customers it's like having the chef walk up to your table while you enjoy your meal at a high-end restaurant; except you are at home with your favorite bottle of wine. If you don't want to eat alone Rouge Chef would be great for dates and dinner parties as well.
The chefs are the main customers. By promoting themselves they will promote Rouge Chef.