Entertainment and workout are two distinct uses for music. While entertaining music is a saturated market and many companies provide it, no suitable product exists for workout music.
Rollbeat is extreme market adaptability of music to workout – taste, specific exercise, bio-metric measures and ease of use.
It changes the game from free music everywhere into a desirable, valuable product and unveils a market of 166 million potentially paying customers.
Rollbeat addresses the following:
1. Wearable patches, shirts and bands are in rapid raise. Sales will surpass $1 billion in 2014. Their data can and should be used for creating perfect playlists.
2. 52% of people that work-out with music find it an annoying task, try to avoid it and ask for an alternative.
3. The playlists they create have low impact on workout effectiveness and fun.
We have a favorable contract with UMG with no down payment. Website and iPhone app are done.