The main goal of Rock The Violence™ is to end gun violence in our communities.
We will accomplish this in five ways:
- Challenging everyone to speak out, and think about their own beliefs, language and actions.
- Educating young people, especially young men and boys, on the issue through the educational resources we produce.
- Raising public awareness of the issue through music and events.
- Working in partnership with community organizations, the corporate sector, the media and other partners to create a safer future.
- Supporting Rock The Violence™ campaigns across North America.