Rock Your Kicks is the newest product for the DIY market. A trend that is at the forefront of many industries. As the perfect gift item for ages 10 and up, our target market reach is limitless. Our product is fun and educational and will help kids gain confidence through creativity. Our brand will make a difference in kids lives. Rock Your Kicks will sell for the retail price of $34.99, yielding a 74% margin. Rock Your Kicks will sell direct to consumer (76% of revenue) in Year 1 via the on-line retail store, with select urban specialty boutiques (29% of revenue) nationwide. The objective is to create an on-line community to increase site traffic broadcasting how-to videos, interviews and individual sneaker artist techniques and a place to share your own creations and purchase paint kits. With focus on a big brand approach to marketing it is our mission to encourage creative expression in all kids, young and old, making Rock Your Kicks a household name.