RoadAR is an all-in-one mobile app for drivers (with Augmented Reality).
In RoadAR, we wanted to combine all of the essential features a driver would need: navigation, DVR, walkie-talkie and a warning system. We will analyze video material as well data from GPS, the accelerometer and the gyroscope in order to refine users' tracks and to create an automatically and continuously updated world map. Also, with RoadAR, drivers will be able to communicate with each other via the walkie-talkie function, which will allow them to hear each other at a certain radius.
Our source of income will be geo-targeted advertising, which will be broadcasted to drivers according to their current position. This advertising will be very relevant for users because it is based on the cumulative knowledge of places people usually go to (fitness clubs, banks, restaurants, cafes, etc.)