The application allows you to send a "gift" to another user. This "gift" can be anything from a real gift that you purchased off of Amazon or a digital set of red roses. These can be sent to the recipient for their birthday, special occasion, or just to let them know you're thinking about them.
The idea is you can custom wrap the gift within the app with a customized wrapping paper. The sender would also be able to select a sound so that when the recipient gets the gift they can shake their phone and hear different noises such as broken glass rattling or a cat screeching. The recipient would then be able to use their touchscreen and rip open the box to reveal what their present is. They would then be able to store it in their digital locker.