A huge problem within the OTC pharmaceutical market is the 40% or 96,000,000 OTC drug purchasers that have major problems swallowing pills, capsules and tablets. Of those 96 million, 4 percent discontinue using their OTC medication. This results in a loss of almost 4 million OTC drug consumers, which adds onto the large non-adherence number, resulting in an economic loss of 100 billion dollars annually. That's why I'm developing a new product called Relief2o. It's essentially medicine water ...which is a blend of vitamin enhanced water, flavor, and the active ingredients found in most OTC medications. This allows for a more convenient, time saving, and pleasant way for that 40% to take their OTC medications while getting that extra perk of flavor, and vitamins.