ReefCam is a media company that broadcasts live underwater video of coral reefs to raise awareness and money for marine conservation. ReefCam is reinventing the screensaver with live video from beautiful remote locations displayed on HDTVs or any web enabled device. Revenue is generated through:
1) Subscriptions: Subscribers have access to unlimited ReefCam content without any advertisements. The HD package is targeted to everyday consumers. The Business package is targeted to small companies, such as doctor's offices and bars, and allows clients overlay custom content.
2) Advertising: Anyone may view ReefCam's content for free on its website, mobile apps, and a web enabled TV. ReefCam sells ad space in this content.
3) ReefCam Systems: ReefCam sells HD 360 degree PTZ self cleaning cameras, hardware installation, and streaming services. Customers would include resorts who want their own ReefCam feed or scientists using the feeds for research.