RedSwank makes fashion sharing simple and personal for women in a private setting. Young women (15-28yrs) get to share their style picture with complete privacy.
When it comes to fashion, women are not comfortable sharing their style till they are absolutely sure they look good. There are lot of products focussed on "after the fact" sharing i.e. when woman knows she is looking good and ready to share with the world. Hence these companies have follow-me/bulletin board model.
Before woman finalizes her dress, there is a big process of sharing and discussion, The integral part of this process is PRIVACY. A woman wants complete privacy till she is ready to share with the world. This part about privacy is what many companies are missing or they simply ignore because it is contradicting to sharing and growing user base quickly. Also follow-me/bulletin model is a proven one so they are just following (no pun intended) it. RedSwank fills this gap. It provides a private network for sharing.