What is the product?
Recipe Cloud is a social cookbook, where cooks can discover and utilize recipes. A social feed allows users to discover new recipes and save them to personalized cookbooks and meal planners to try themselves.
Whether you are just starting, or a seasoned practitioner, you will always be more successful when someone/something exists to remind you what to do, when to do it, and how to do it. At the gym, you have the option to have a personal trainer that will help with your work out, but while you cook, you are left to your own devices, with simply a list of written directions. Recipe Cloud creates a "personal trainer" (the “UI/UX”) for cooking to provide a useful tool for both novice cooks and experienced chefs. A compelling and effective UI/UX would assist a cook through: step-by-step notifications/alerts to guide them through instructions, ensuring the cook is using the proper ingredients at the appropriate time, and monitoring prep and cooking time.