At RAD, a group of filmmakers in Hollywood, California, we believe that film can be a driving
force for advancement and enrichment of society. We serve this mission by connecting
passionate artists, companies and non-profits, and together creating narrative films that give
make brands into leaders, create awareness for causes and inspire audiences.
The socially conscious stories that RAD crafts are similar in style to movies such as
Syriana, Good Night Good Luck, and Promised Land, but how RAD integrates and provides
value to partners is something new and unique. We give shape to your brand; in an approach we call Lifestyle Entertainment, by highlighting a social conscious issue that creates a powerful
association with your audience. We roll out these films, which are of all lengths, in customized
distribution campaigns that maximize viewership. It is unlike any other form of advertising
because it is a story about true connection, not just overlooked instant gratification.