ATP adds an interactive component to ordinary digital signage. It does it by letting end users control digital displays/posters with a mobile phone, as if it were a TV remote control, whether it's with a smartphone with internet or a legacy buttons-only phone with only dialing and texting. This allows ATP to cover 100% of mobile phones on the market today. ATP benefits store owners who need to supply information to customers quickly in a large format and who want to see what interests their customers via metrics obtained from the ATP interactions. ATP benefits end users by letting them control the digital signage presentation with their mobile phone to zero in on digital signage content that interests them and receive a follow-up text message/payload, right at the moment of interest, for later reference. ATP also lets users push their user-generated content to ATP displays using their phones.