Real Life Analytics have developed a small device that can be attached to any existing digital billboard enabling demographic targeting.
The device uses facial detection to obtain detailed insights into who is currently in view of the billboard. The device then displays an appropriate ad targeted to that demographic profile. Advertisers are then charged on a per second basis for display and are charged slightly more if the viewer becomes engaged with the ad.
Our device also measures the real-time value and effectiveness of investments in digital ad’s providing valuable feedback on the success of the campaign.
And of course our device Privacy aware, as no images are saved or transferred back to our servers, as all processing is done on site.