ReTweeti is a marketplace that allows Twitter users to earn money by Tweeting about the companies and brands they love. Companies make a bid for a tweet campaign and target the right influencers that will be able to publish it. Users get paid for sharing promoted content they like and companies achieve influential advertising.
Problem and opportunity:
Reaching influential users require a lot of time and money from marketing areas. The influencers reached by agencies usually turn to be famous people that demand special conditions for jus making singles publications. In addition, performance of theses campaigns cannot be accurate measure as these are executed outside an application that provides consolidated analytics.