Rally is a marketplace where the sports community dictates how they buy, sell and create sports items. We give everyone a voice to express what sports means to them, through the sale or creation of hard and soft goods.
Online sports shopping is still mired in its retail roots. Where products are the focus, not the people. Speed, selection and price trump the fan experience over passion, creativity and personality.
The mighty sports gatekeepers are holding back new forms of products and commerce. What if fans no longer felt sold to? But, part of the creation process? Closer to the players, teams and makers developing new, interesting, hard-to-find products.
We strongly believe the sports world needs a shopping site to be more than a utility. A site that is community-driven, locally focused and emotionally charged. Somewhere fans can shop that feels as energetic and fun as the stadium or sports bar.