70% of the 1 billion vehicles on North American roads are greater than 10 years old. Original equipment (OE) parts for these vehicles are often obsolete or expensive. Self-service automotive recycling yards, which allow customers to bring their own tools and remove the parts they need, have long been the best source for obtaining OE parts at a low price, however, most consumers either do not live near a yard or do not have the desire to remove parts themselves. There are an estimated 500 to 700 self-service yards, with over 1 million vehicles in inventory, across North America, ranging from large operators such as LKQ and Pick-n-Pull to independent yard operators.
ROW52 enables part seekers, including individuals, parts resellers, and automotive repair shops, to obtain parts from self-service yards through a social commerce model. Individuals who live near a yard can designate themselves as a Parts Puller, and through ROW52, fulfill parts requests from parts seekers worldwide.