RISETV is a mobile platform built to transform how rising creators, innovators, and icons of color fuel their personal and professional development on a daily basis. We deliver video and digital print content to help them make smarter career and lifestyle decisions, and stay connected to what's trending in business and culture.
Our market includes over 10,750,000 potential users (ages 18-34) which represent 25% of the Black population in the US alone. Content has the greatest impact on how Americans are making their most important decisions. Yet, leading content providers are not effectively reaching young people of color in a way that's relevant to their aspirational values. Considering the over the top content industry is expected to reach $20 billion by 2015, and the apparent lack of content available for young people of color, RISETV is uniquely positioned to fill that void and capture the market.