R. Cooper launched in 2012 as a natural & organic men’s skincare line. With some success, lessons learned and products tested, we are now innovating our business model to be more successful and disrupt the men’s skincare industry. We’ve built a new model that maintains industry standard 60% margins - with a simple pricing structure: all products $10. Our web-based sales approach allows customers to bypass department stores and high industry prices to directly access effective, quality formulations at drug store pricing.
We leverage today’s latest advances in skincare by using the same manufacturer behind many of the most recognized brands in the professional esthetic market. Our products offer superior natural and organic raw ingredients combined with sophisticated formulations specifically for men’s skin. Our packaging and brand are designed to appeal to a masculine aesthetic while embodying a subtle and refined sophistication.